On Squidoo, there are "big squid" who have some perks, promotion wise. Sometimes a person will get a big squid nomination when they've just written a few lenses. The thing is, though, that you have to have 50 lenses to be a big squid. So the nomination basically amounts to, "Keep doing what you're doing, but do more of what you're doing, and do it faster."
For some people, Squidoo is a pretty good source of supplemental income -- but if a person sees it as just that, it's less likely that they'll ever get to the pont where they see any income at all. There are going on 900,000 lenses out there, and a lot probably do fall into the category of 'spam'. Those with ranks of 85,000 or above are earning at least pocket change, either for the writer or for the writer's designated charities. As the lenses move up in rank, that share increases. I think it's a good strategy to have a large number in at least Third Tier, and a handful that one's striving to drive higher.
I use the word stategy, and strategy it indeed is; there's a lot more than just writing involved. That's okay with me. I believe that this world contains umpteem microcosms that each have their own forms of popularity contest and their own particular strategies. The question isn't necesarily whether we're willing to play popularity games, but which ones we're willing to play. If we do manage to follow some particular rainbow through to the other side, will we have reason to cherish what we find there?